Friday, August 11, 2006

The Economist: Alliance Against Google Looks Like 19th Century Europe

Google, according to The Economist, is much like Napoleonic France. Google’s rivals – Yahoo, eBay, and Microsoft – are much like France’s enemies, Russia, Prussia and Austria. They should ally against their enemy to create a “balance of power.”

Google’s recent agreements with Viacom and News Corporation are “hard blows” for Yahoo and Microsoft’s MSN, the magazine said.

While the three powers arrayed agains Google already cooperate in some ways, “The strongest alliance, of course, would be a merger or takeover,” according to The Economist.

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