Thursday, February 09, 2006
Sirius Satellite Radio and Howard Stern Go Ear to Ear with XM
Since announcing on October 6, 2004, that it had signed Howard Stern to a five-year deal, Sirius Satellite Radio has added approximately 2.7 million subscribers and become a household name in the satellite radio world. The tab: Close to $700 million. Is Stern worth it?
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