NYT on Preserving the Purity of the Organic Club

The New York Times is worried about Wal-Mart’s plan to sell organic food. One would think that fans of organic would be happy about this development. It means that organic products will be available more cheaply at Wal-Mart, which is planning to sell organic products for just 10% more than conventionally grown food, and it’s almost certain to lower organic food prices elsewhere.

The Times, though, worries that Wal-Mart’s entry into the organic food market will pollute the label “organic.” It’s concerned that Wal-Mart will affix the organic label to foods that, while produced using organic methodologies, are grown on large, non-local farms.